I believe the typical audience member for our media product would be anyone inbetween the age of 15-24 who likes getting involved with deep storylines which relate to an urban reality of a the diversity between lifestyles of teenagers.
This is Toby, he is 17 and is into graffiti art and bmxing he is most likely to shop at unique outlets such as 'Mash Clothing' in London, who support the youth of today and sell urban styled clothing brands, keeping up with what's new and fresh on the street. Toby is most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks are exactly what Toby lives for. Toby's favourite sort of TV programmes are going to be orientated around music such as; MTV and TMF channels, although he is likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'.
From this i am able to understand tobys likes and use them positively to help our film stand out to him. As Toby is keen on Music we could involve him and his social group with soundtracks to our film as did 'Adulthood' using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.
The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.
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