Audience Profiling

I looked at 3 films that i thought were quite similar to mine and looked at their audience profiling using the Pearl & Dean website. I did the research so that i can make my film specific and suitable for our target audience.

Parent Trap - Its target audience were families. Their focus was 15-24, both to male and female. Their cultural audience was 25+ ABC1.

Twins - There target audience were families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.

Somers Town - Its audience was families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.

I found these three films were most similar to the opening film in which we are producing, leaving me with a good generalised understanding on the target audience we should aim at. Suprisingly all films came under the same target audiences, giving us a well supported structural understanding on the audience we should target in our opening two minutes.

Our Typical Audience Member Would Be:

Generally a 15-24 year old interested in deep moving films relating to the hard life of reality and the social contrasts and differences in which we live in and around, considering everyday morals and challenges life throws at us.